1. Send push notifications and in-app messages with dynamic content.
Mobile marketing automation can help you send push notifications and in-app messages that are more relevant and timely for your users. For example, you can send a push notification with different content to a user who has just made a purchase on your site than to one who has not made a purchase in the last week. You can also send an in-app message triggered by an event, like when a user reaches a certain level in your game.
2. Trigger notifications based on time or actions.
Another way mobile marketing automation can help improve your campaigns is by triggering notifications based on time or actions. For example, you can send a notification to a user at 7pm that reminds them to order food for dinner. Or, you can trigger an offer when a user completes a purchase.
3. Automate personalized recommendations in real-time.
A key benefit of mobile marketing automation is the ability to automate personalized recommendations in real-time. This can be done with product recommendations, but it can also be done with content recommendations or even recommendations for other apps to install on the user’s device.
4. Target users more effectively with location-based triggers.
Mobile marketing automation can also help you target users more effectively with location-based triggers. For example, you could send a special offer to a user who is near your store. Or, you could send a notification to users who are close to each other that encourages them to meet up.
5. Segment users for more relevant messaging.
Finally, mobile marketing automation can help you segment users for more relevant messaging. This means you can target specific groups of users with different messages based on their interests, past behavior, or other criteria.